CONNECTION SELLS
LIAISON is more than a brokerage—it’s a new kind of real estate atelier. We sell properties through a tailored PR and sales strategy for each listing. Using over 20 years of combined experience in real estate, we bring the best in the business together to sell homes faster. Combining creativity, publicity, and an unrivaled network, LIAISON ensures that every home is sold not just through transactions, but through storytelling.
THE POWER OF PR
Through our exclusive partnership with THE SOCIETY GROUP, the leading PR firm in the nation for luxury real estate, your listing will include an on-market PR campaign, spotlighting and ensuring a narrative that captivates national attention.
Our Services
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We believe every home has a story, and our approach centers around curating that story to captivate the right audience. Our tailored marketing strategy includes premium photography, social media tours, staging and design, and innovative PR campaigns to give your property maximum exposure across multiple platforms.
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Specializing in the extraordinary, LIAISON excels in transforming unique and challenging listings into coveted jewels on the market. Nestled at the crossroads of creativity and precision, LIAISON harnesses the expertise of its sister entity, The SOCIETY Group, an avant-garde PR firm that is revered as a disruptor for real estate and coveted PR for power brokers in all key markets. Through this union, LIAISON unveils a symphony of strategic branding, immersive storytelling, and unparalleled marketing prowess, elevating each property to an emblem of distinction.
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We expose your home to our niche network of power brokers in all three major markets by posting it to our sister company, @thesocietygroup_.
Whether it’s an interview with the designers, a tour with our top agents, or sharing your latest press hit.
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LIAISON connects sellers with an exclusive network of industry elites in major cities, through in-person events ensuring each property is presented to the right audience. Whether it’s UPFRONTS on stage with The Wall Street Journal or a private dinner with power brokers, we host the most coveted events in the industry.
PACKAGING PROPERTIES
After three years of languishing on the market with no leads, LIAISON packaged the family home of architect William Pereira, in a fresh way to relist the property for $14 million. First, we created the dream team with our agents co-listing with our local agent friends in the OC. Then to prepare for a new PR strategy we restaged and reshot the home to give it a new look for a PR campaign that combined local and national placements in publications like Robb Report and Angeleno. Finally, after targeted outreach to top agents, the campaign resulted in the sale of the home in ninety days for $12M.
Client
The Estate of William Perreria
Sold
$12M
IN THE PRESS
Kirk Pereira
After two unsuccessful attempts to sell my Orange County home, one with a well-known celebrity agent. I was feeling quite discouraged. That was until I met Alexander and his dedicated team at Liaison.
His team devised a comprehensive PR strategy with their sister company, The SOCIETY Group, that included both local and national placements, and innovative approach to packaging the property with a dream team of co-listing agents, home stagers, photographers, and social reach that made all the difference.
They not only increased visibility but also attracted the right buyers. Remarkably, within just three months, my home was sold for $12M achieving a result that met my expectations.
Liaison's expertise, dedication, and personal touch make them a standout choice in real estate.
